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Four Fathers Brewing Company is rolling out a mobile taproom that was specially fabricated by the BoxPop® team. The craft brewery signed an exclusive deal with Valparaiso Events to serve beer at the free summer concert series in downtown Valparaiso.
“It’s 100 percent unique for northwest Indiana,” says Jason Lacny, Four Fathers Brewing’s co-owner. “We’ll start with Valparaiso Events and private events and then extend it to other areas if things work out.”
Solution
They came up with the idea of a mobile taproom because they wanted a presence in downtown Valparaiso without having to pay the steep rents. They have a 20-foot-by-10-foot shipping-container bar tricked out with an awning, a bar, an electrical stereo system, and four-tap kegerators. It will have six to 10 bar stools and barriers where they can rope off additional seating for a portable beer garden on the go.
Impact
“It’s very unique, and we thought outside of the box in how we could grow our business and have space downtown in some way, shape, or form without getting killed on rent,” Lacny says. “It’s going to be great exposure because crowds come to downtown Valparaiso from many different events. People think it’s remarkable that we can drop this 1,000-pound shipping container off the back of an F-250. The container is structured so that we can move it with minimal equipment. Also, the level of branding and design that went into it is awesome. The BoxPop® team took our idea and executed it without a problem.”
Trust BoxPop® as your single source for crowd-stopping, custom shipping containers that get the conversation started. Contact us today for a quote.
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