Podcast Episode 291: Edwin Collazo of City Built Evolves Creatively to Meet the Needs of the Business

COVID gave this Grand Rapids brewery a chance to reset and become whatever its community needed it to become—and Collazo and his team are listening while continuing to chart a fresh path.

Jamie Bogner Feb 19, 2023 - 6 min read

Podcast Episode 291: Edwin Collazo of City Built Evolves Creatively to Meet the Needs of the Business Primary Image

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Edwin Collazo is a gifted salesperson. Yes, he’s a brewer and owner, but the bridge in City Built Brewing’s logo isn’t just a graphic element—the explicit mission of this brewery in Grand Rapids, Michigan, is connecting customers with the beer they love.

However, the brewery’s focus has changed over the years, and the pandemic caused the team to rethink their approach to beer. Now, they’ve embraced progressive styles, from hazy IPA to pastry stout and tart fruit beer, and they’ve recently ramped up lager production to feed a growing interest in the taproom. Nothing is off limits, and City Built is watching and listening as their own customers tell them what they want the brewery to become.

In this episode, Collazo recounts the challenges that City Built has encountered along the way and the ways they’ve addressed them, from an intellectual-property issue with hip hop group Run the Jewels to helping staff better explain and sell beer to taproom customers. Building the right team—and managing change in a way that doesn’t create chaos—has presented its challenges, yet Collazo is here for the ongoing evolution of the beer program and the business itself.

This episode is brought to you by:

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Jamie Bogner is the Cofounder and Editorial Director of Craft Beer & Brewing Magazine®. Email him at [email protected].