Andy Hille had a clear vision of what his new brewery would be like. He and his partners had put a lot of thought into it during the two-year struggle to find a place, raise money, and get it open. There would be a taproom. It would be relaxed and family-friendly. There would be food, preferably made by somebody else. There would be a retail space for beer and swag.
And there would be another key element, one master stroke to hold the whole enterprise together.
“Foeders with googly eyes,” says Jonathan Moxey, Rockwell’s head brewer.