Happy Hours
Everyone’s Zoom-savvy now, but the problem with a bunch of smiling, drinking faces on the Internet is the lack of a shared beverage. Our club, the Maltose Falcons, solved that—and helped our local breweries stay afloat—by arranging group buys of mixed cans and crowlers.
Each week we’ve worked it out with a different brewery. Members sign up for a pack and pay for it—all online—and then someone picks them up at the brewery. A veritable Beer Express distributes the cans across Los Angeles to ensure that everyone who ordered is ready to have a happy (two) hour(s).
On Friday, everyone—including the brewer—jumps on the call, and we taste and talk about the beers. Ironically, thanks to this system, I’ve probably spent more time talking to my club than ever. Meanwhile, we’ve so far purchased nearly 1,000 packs from our locals.