Isaac Arthur & Ted Whitney & Neil M. Willner & Julie Rhodes & Gordon Whelpley & Pat Campbell & Chris Lackner & Tim Gormley & Michael Schubert & Brandon Rogers & Jamie Bogner

THC Beverages

Deep Dive Series

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Free with your account

One of the fastest-growing beverage categories today is THC-infused drinks. As legalization expands and consumer preferences shift, more drinkers are exploring alternatives to alcohol.

But building THC beverages comes with unique challenges. From navigating complex and evolving regulations to achieving consistent dosing, stable emulsions, and great flavor, success requires both technical expertise and strategic thinking. At the same time, brands must operate in a rapidly changing marketplace, where compliance, positioning, and route to market are critical.

Through panel discussions held over three days, we’ll break down the essentials of building and scaling THC beverages, with a focus on three key areas: legal and regulatory considerations, formulation, and marketing, sales, and distribution. Learn from industry leaders about how they navigate compliance, develop products that perform consistently, and successfully bring THC beverages to market.

If you missed a session, or want to revisit the conversations, all three recordings are now available below or in the Craft Beer & Brewing library. Watch now!

Featuring:

Isaac Arthur

Cofounder & CMO, CODO Design

Ted Whitney

Chief Beverage Officer, Cheech & Chong's

Neil M. Willner

Counsel, Vicente LLP

Julie Rhodes

Cofounder, Kick Fizz & Strategic Business Consultant, Not Your Hobby Marketing Solutions

Gordon Whelpley

Cofounder, Float House

Pat Campbell

Business Development Manager, Hart Print

Chris Lackner

Founder/President, Hemp Beverage Alliance

Tim Gormley

Cofounder & Co-owner, Burial Beer Co

Michael Schubert

Business Development Manager, Beck Flavors

Brandon Rogers

CEO, PakTech

Jamie Bogner

Cofounder + Editorial Director, Craft Beer & Brewing Magazine®

Sponsors:

Hart Print

Hart Print is the original pioneer of digital printing on aluminum cans, bringing bold ideas to life across North America. We make it easy for brands to stand out with sustainable, high-quality cans, whether it’s your main beverage, your next launch, or an experimental or seasonal release. With no minimums, fast turnarounds, and a collaborative approach, we help beverage makers turn creativity into cans that captivate. At Hart Print, innovation, flexibility, and a passion for craft drive everything we do, let’s make something unforgettable together.

Beck Flavors

Beck Flavors is a custom flavor house specializing in the development of innovative, high-quality flavor solutions for food and beverage brands. With deep expertise in coffee, beverages, confections, and emerging categories, Beck partners closely with customers to bring ideas to life—from concept through commercialization. Known for speed, creativity, and technical precision, the team combines trend-driven insights with hands-on formulation to deliver flavors that help brands stand out in a competitive market.

PakTech

PakTech is a U.S.-based leader in sustainable secondary packaging solutions for the beverage industry. Founded in 1991 and headquartered in Eugene, Oregon, the company designs and manufactures 100% recycled and 100% recyclable injection-molded HDPE handles and application equipment that make multi-pack cans and bottles easy to carry and display. PakTech’s eco-focused approach helps craft breweries and other beverage makers reduce waste and meet sustainability goals with durable, consumer-friendly packaging that supports both large brands and emerging producers.

Lessons

1. Legal & Regulatory

Navigating the legal landscape is one of the biggest hurdles in THC beverages.

2. Formulation

Formulating THC beverages requires precision, consistency, and a strong understanding of emulsion science.

3. Marketing, Sales & Distribution

Bringing THC beverages to market takes more than a great product.