Deep Dive Series
THC Beverages
Through panel discussions held over three days, we’ll break down the essentials of building and scaling THC beverages, with a focus on three key areas: legal and regulatory considerations, formulation, and marketing, sales, and distribution.
One of the fastest-growing beverage categories today is THC-infused drinks. As legalization expands and consumer preferences shift, more drinkers are exploring alternatives to alcohol.
But building THC beverages comes with unique challenges. From navigating complex and evolving regulations to achieving consistent dosing, stable emulsions, and great flavor, success requires both technical expertise and strategic thinking. At the same time, brands must operate in a rapidly changing marketplace, where compliance, positioning, and route to market are critical.
Through panel discussions held over three days, we’ll break down the essentials of building and scaling THC beverages, with a focus on three key areas: legal and regulatory considerations, formulation, and marketing, sales, and distribution. Learn from industry leaders about how they navigate compliance, develop products that perform consistently, and successfully bring THC beverages to market.
Join us for this free multi-day Deep Dive series: May 12 - May 14, 2026
Day 1: Tuesdsay, May 12 | 4 PM ET: Legal and Regulatory
Day 2: Wednesday, May 13 | 4 PM ET: Formulation
Day 3: Thursday, May 14 | 4 PMT ET: Marketing, Sales & Distribution
Register for This Deep Dive Series
May 12 – May 14, 2026
Sessions
1. Legal & Regulatory
Navigating the legal landscape is one of the biggest hurdles in THC beverages.
Featuring:
Brandon Rogers
CEO, PakTech
Chris Lackner
President/CEO, Hemp Beverage Alliance
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
2. Formulation
Formulating THC beverages requires precision, consistency, and a strong understanding of emulsion science.
Featuring:
Gordon Whelpley
Cofounder, Float House
Tim Gormley
Cofounder + Brewer, Burial Beer
Michael Schubert
Business Development Manager, Beck Flavors
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
3. Marketing, Sales & Distribution
Bringing THC beverages to market takes more than a great product.
Featuring:
Julie Rhodes
Cofounder, Kick Fizz & Strategic Business Consultant, Not Your Hobby Marketing Solutions
Pat Campbell
Business Development Manager, Hart Print
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
Sponsors:
PakTech
PakTech is a U.S.-based leader in sustainable secondary packaging solutions for the beverage industry. Founded in 1991 and headquartered in Eugene, Oregon, the company designs and manufactures 100% recycled and 100% recyclable injection-molded HDPE handles and application equipment that make multi-pack cans and bottles easy to carry and display. PakTech’s eco-focused approach helps craft breweries and other beverage makers reduce waste and meet sustainability goals with durable, consumer-friendly packaging that supports both large brands and emerging producers.
Hart Print
Hart Print is the original pioneer of digital printing on aluminum cans, bringing bold ideas to life across North America. We make it easy for brands to stand out with sustainable, high-quality cans, whether it’s your main beverage, your next launch, or an experimental or seasonal release. With no minimums, fast turnarounds, and a collaborative approach, we help beverage makers turn creativity into cans that captivate. At Hart Print, innovation, flexibility, and a passion for craft drive everything we do, let’s make something unforgettable together.
Beck Flavors
Beck Flavors is a custom flavor house specializing in the development of innovative, high-quality flavor solutions for food and beverage brands. With deep expertise in coffee, beverages, confections, and emerging categories, Beck partners closely with customers to bring ideas to life—from concept through commercialization. Known for speed, creativity, and technical precision, the team combines trend-driven insights with hands-on formulation to deliver flavors that help brands stand out in a competitive market.