Paulaner Brauerei Gmbh & Co. Kg, the largest brewery in Munich and the eighth largest in Germany. The brewery is almost 4 centuries old and was founded as a monastery brewery in 1634. It has been making beer with only brief interruptions ever since. During its sometimes turbulent history, the brewery has changed hands several times, made its own innovative contributions to the world of beer, and generally reflected the development of Bavarian beer at large.
The Paulaner Group, which currently includes Hacker–Pschorr Brau GmbH Munchen and Auerbrau AG Rosenheim, introduced a light beer with 40% less alcohol in 1989, 3 years after releasing the first non-alcoholic wheat beer. Paulaner roggen, a dark wheat beer brewed with rye, debuted in 1998 but has since been discontinued.
Paulaner bottles five varieties of weissbier, six hellbiers or light lagers, an Oktoberfest (available July–October), and a pilsner brewed exclusively with Hallertau hops. Paulaner produces a portfolio of more than 25 beers, but the Paulaner Salvator doppelbock still takes a special place of honor in that portfolio, especially during an annual 2-week-long Lenten celebration in the hallowed halls of the Paulaner brewery beer hall—built in 1861 and completely renovated after a 1999 fire—at Hochstrasse in the Nockherberg district of Munich. There, the first cask of the new season’s Salvator doppelbock is the official opening act of Bavaria’s “strong beer season”—with blaring oompah bands, comedians, sausages and pretzels, a star-studded audience, and TV cameras in attendance.
In 2008 Paulaner sold more than 1.8 million barrels of beer, a growth of 1.8% over the previous year. Along with brewhouses in China, Hungary, Indonesia, Russia, South Africa, Singapore, and Thailand, Paulaner currently operates 14 beer gardens in and around Munich. Guided tours of the Munich brewery are offered year round.
Bibliography
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