Beer Camp Across America, a variety pack featuring twelve collaboration beers brewed with twelve different breweries: Allagash, Firestone Walker, Russian River, Ninkasi, Ballast Point, Asheville Brewers Alliance, Victory, Oskar Blues, Bell’s, 3 Floyds, Cigar City, and New Glarus, along with a seven-city traveling beer festival to which they’ve invited every brewery in America.
And last week in Denver, during the State of the Craft Brewing Industry presentation at the Craft Brewers Conference, Staff Economist Bart Watson noted that variety packs seem to be chipping away at seasonal beers’ dollar share. They now are the number four “beer style,” holding 7.7 percent dollar share (IPA still reigns in the number one spot with 18.4 percent dollar share).
For the craft beer consumer, the variety pack makes sampling a few different beers in one sitting that much easier. In addition, the packs of bottles or cans are perfect for groups or parties and are often cheaper per ounce than buying a few six-packs or a bomber. Here are a few for every occasion.