How we buy beer has changed significantly over the past few decades, and the rate of change has only increased over the past few years. But measuring shifts in buying behavior is difficult, given the patchwork of places that people purchase alcohol—grocery stores, bodegas, gas stations, liquor stores, breweries, convenience stores, beer-of-the-month clubs, apps, delivery services, and more.
To understand generational shifts in buying habits, the alcohol ordering and delivery app Drizly recently surveyed more than 13,000 adults of drinking age, asking them about the way they buy alcohol today. We've charted some of the more interesting insights for you.
Data used with permission from Drizly. The Drizly survey is based on a representative sample of 13,656 adults of legal drinking age. Gen Z is defined as “21–25,” Millennials are defined as “26–40,” and Gen X+ is defined as “41 and above.” The survey was conducted from April through June of 2019.