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Montreal’s Messorem strikes an urban pose—the old factory building in a gritty industrial zone is covered with graffiti, and looks more likely to hold underground raves than contemporary brew days. But that’s part of the charm that the founders sought out, as the brand makes no claim to appeal to everyone. If you know, you know, and beer drinkers in Quebec (and now around the United States) increasing seek out their intensely flavorful IPAs because of their unique and creative point of view. Cofounder and head brewer Vincent Ménard has seen the brewery through rapid growth over the past eight years, and shares his perspectives on brewing IPA in this week’s episode. Along the way, he touches on:
- pasteurizing IPA without shredding hop character
- making drinkable hazy IPA despite higher finishing gravities
- using the lowest Lovibond grain for very pale hazy IPA color
- favoring the dry hop over whirlpooling for hazy IPA hop additions
- finding a place for new products like YCH 803
- layering a range of hop flavors with both traditional pellets and advanced hop products
- expressing fruit and hop flavors and aromas in sour IPA
- pitch-lining a wooden foeder for use as a lagering tank
And more.
If you are looking for a brewery chiller that’s worry-free and tough on global warmning, then look no further. G&D Chiller’s Elite 290 series chiller uses propane as a natural refrigerant with extremely low global warming potential (GWP). This natural, highly efficient refrigerant with near zero GWP will help lower your facility’s energy costs and impact on the environment. We are committed to a greener, more efficient future. Visit gdchillers.com to learn more!
Brewers, what if your yeast could do more than just ferment? With Berkeley Yeast, it can! We bioengineer ordinary strains and make them extraordinary—enhancing the flavors you want and eliminating the ones you don’t. Now, in addition to competitive pricing, we’re offering free overnight shipping on 5+ barrel pitches. Try it out—if you don’t love it, we’ll happily refund you. So why settle for ordinary when you can brew with better yeast? Visit berkeleyyeast.com to learn more and start brewing with science on your side.
A day in the life of a brewer is packed enough as it is, so why not let Old Orchard assist with R&D? Custom blend development is available through our innovative R&D lab. Our bulk division supplies a wide range of beverage segments, making it the one-stop shop for flavoring beer and beyond. More information and free samples are waiting at oldorchard.com/brewer.
Both classic and contemporary, Indie Hops’ Lórien was developed with crisp, low-gravity beer in mind. A nod to the past with an eye on the future, Lórien seamlessly combines traditional elements of European Noble hops with an elegant twang of American modernity. Low-alpha and squeaky clean, Lórien provides a refined, smooth bitterness to any lager and delivers enticing flavors and aromas of lemon/lime zest, fresh melon, wildflowers, sweet hay, and cinnamon spice. Refreshing the past for a present time, Lórien’s classic profile and distinct finish are conducive to celebration and appetite and evoke feelings of a grassy meadow near a cold mountain stream. Summer is near, and Lórien awaits. Learn more about Lórien and the rest of our varieties at indiehops.com. Indie Hops—Life is short. Let’s make it flavorful.
XTRATUF has been making rugged and reliable boots for 75 years. Built for the harshest conditions, our Legacy Collection styles are oil-, acid-, and chemical-resistant with a nonslip rated outsole. Be prepared for whatever comes your way and shop the latest XTRATUF boots on xtratuf.com.
Ready to explore the new frontier of freshness? Cryo Fresh from Yakima Chief Hops combines the innovation of Cryo Hops with the Frozen Fresh Hop concept of YCH Trials 301 and 302, capturing the aromatic vibrancy of fresh-hop harvest in an easy-to-use pellet form. Harness the magic of hop harvest, anywhere, anytime. Available through pre-order, lock in the fresh-picked flavors of Cryo Fresh from Yakima Chief Hops. Visit yakimachief.com for more information.
If you’re launching a brewery or acquiring an existing one, consider our brewery workshop and new brewery accelerator, September 14 through 17 in Fort Collins, Colorado. Over four days, we engage in panel discussions, technical brewery tours, networking, and small working-group sessions that help you better understand and prepare for the challenges of brewery operation. Tickets are on sale now. Visit breweryworkshop.com for more information and to secure your spot.