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It’s often stated anecdotally that IPA is the biggest style in craft beer—but just how big is it, in dollar share of craft beer sold today?
The Chicago-based market research firm Circana tracks sales in retail channels that represent about a third of all craft beer sold in the United States. Here, we’ve plotted percentage of dollar share of the craft styles they track for the 52 weeks ending late January 2023.
Source: Circana (@WeAreCircana)
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