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Infographic: Qualities and Flavors that Drinkers Crave

Based on frequency of use in various types of social media, here is a quick glance at how people use various words to describe their beers.

Jamie Bogner Apr 5, 2020 - 1 min read

Infographic: Qualities and Flavors that Drinkers Crave Primary Image

We employ an array of descriptors when talking about craft beer, but social-media analytics firm Social Standards studies what beer drinkers themselves say about beer through various social channels. In the graphic above, sourced from their Craft Beer Market Insights Brief 2019, they show the descriptors most often used in craft-beer social posts, where those descriptors fall in general importance, and how their use has tracked over the past several years of data collection. Bubble size represents number of posts per day.

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Jamie Bogner is the Cofounder and Editorial Director of Craft Beer & Brewing Magazine┬«. Email him at [email protected].