We employ an array of descriptors when talking about craft beer, but social-media analytics firm Social Standards studies what beer drinkers themselves say about beer through various social channels. In the graphic above, sourced from their Craft Beer Market Insights Brief 2019, they show the descriptors most often used in craft-beer social posts, where those descriptors fall in general importance, and how their use has tracked over the past several years of data collection. Bubble size represents number of posts per day.
