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Greg Koch, Executive Chairman and co-founder of Stone Brewing, joins Jamie Bogner for a conversation about their challenge in launching a brewery in a difficult market, their experience launching a distribution business to connect their beer with retailers, the importance of lean business practices in helping brewing businesses weather the cyclical storms of the beer business, the challenge of keeping the art in brewing as the business grows, the impact of a death by a thousand cuts that cost-cutting corporate brewers face today, and the constant drive to iterate and improve even the most sacred of brewery cows—mainline core brands.