A decade ago, beer swag was everywhere, and it was ordinary. As enthusiasts we were eager to fly our flags, yet we were inundated with ill-conceived, exceedingly cheesy gear devoid of any sense of panache.
Yet we’ve noticed a shift over the past few years, marked by the conflux of visual social media, style-fixated beer packaging, smart photography, and wry Gen Z humor. Now, there’s a new energy in merch that more creatively reflects our passions.
It’s been years since we’ve highlighted any clothing, hats, pins, or other items that showcase a love of beer. So, we put out the call for items that we’d be proud to rock even among our non-beer-drinking friends. Here’s a quick rundown of some of our favorites so far—gear that could take you from the beach to the mosh pit, looking good while lightening the mood and occasionally making new friends: