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Hops, like people, are incredibly diverse. Countless breweries have successfuly combined high-alpha hops to craft excellent beers, yet an untapped group of low-alpha hops has yet to be explored. To satisfy a broad consumer palate and to broaden the reach of craft, is it time for a new IPA paradigm?
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Beer sales are down, but not out. Recent history indicates that reigniting consumer interest in craft beer usually involves catchy new hop flavors and beer styles that deliver them to a range of palates.
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Has craft beer reached its apex? We’re confident that the answer is an emphatic No! Many people have yet to find a beer that they feel was made for them. Hop varieties abound; however, a broader array of hop profiles (both in flavor and structure) will help brewers reach these untapped consumers.
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With skillful use of purposeful hops, independent brewers can attract more drinkers in an increasingly competitive market.