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Be Careful What You Tweet . . .

It might come true.

Apr 1, 2014 - 1 min read

Be Careful What You Tweet . . . Primary Image

One of Scotland’s more eclectic and prolific craft beer companies, Williams Brothers Brewing Co., created their Double Joker IPA after Twitter followers misunderstood a tweet that read, “Double Joker brew day today.” The tweet was meant to refer to a batch quantity, not a new beer.

Undaunted, Williams Brothers Brewing set about creating “a bold Scottish-style Imperial IPA, generously hopped and devilishly flavoursome. Bittersweet with a big U.S. hop punch.”

Read the story in Herald Scotland.

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