Subscriber Exclusive

Bringing Change to Diversity in the Beer Industry

A look at the expanding struggle to make craft beer more inclusive.

John Holl Oct 9, 2019 - 8 min read

Bringing Change to Diversity in the Beer Industry Primary Image

There have been a lot of conversations about diversity in craft beer over the past few years—specifically about how the industry needs to be more inclusive and expand its consumer base beyond the middle-aged white men (beards optional) who make up the majority of sales. Steps have been taken by the Brewers Association as well as individual breweries. Notable are the creation of a diversity committee and the hiring of J. Nikol Jackson-Beckham, PhD—better known as "Dr. J"—as diversity ambassador.

But everyone involved with and committed to the cause knows there is still a long way to go.

Citing a recent Harris Poll study, Brewers Association chief economist Bart Watson compared numbers between 2015 and 2018 when it came to race and ethnicity among craft drinkers.

Make & Drink Better Beer

Subscribe today to access all of the premium brewing content available (including this article). With thousands of reviews, our subscribers call it "the perfect beer magazine" and "worth every penny." Your subscription is protected by a 100% money back guarantee.

John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.