There have been a lot of conversations about diversity in craft beer over the past few years—specifically about how the industry needs to be more inclusive and expand its consumer base beyond the middle-aged white men (beards optional) who make up the majority of sales. Steps have been taken by the Brewers Association as well as individual breweries. Notable are the creation of a diversity committee and the hiring of J. Nikol Jackson-Beckham, PhD—better known as "Dr. J"—as diversity ambassador.
But everyone involved with and committed to the cause knows there is still a long way to go.
Citing a recent Harris Poll study, Brewers Association chief economist Bart Watson compared numbers between 2015 and 2018 when it came to race and ethnicity among craft drinkers.