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Convert Macro-Beer Drinkers into Craft-Beer Fans for the Big Game This Weekend

But how, you might ask, will you possibly convert these folks to craft beer? Behold—four strategic moves for intervention.

Emily Hutto , Libby Murphy Feb 2, 2017 - 4 min read

Convert Macro-Beer Drinkers into Craft-Beer Fans for the Big Game This Weekend Primary Image

While your friends might show up for the party this Sunday with twelve- and twenty-four packs of macro beers that are most likely sponsoring the big game (or worse, not-beer beverages, which makes me shudder) I challenge each of you to show up with equal amounts of craft beer that will convert your macro beer−lovin’ and not beer−lovin’ friends to craft beer.

For the Pilsner Drinker

Victory Brewing Company’s Prima Pils(Downingtown, Pennsylvania) is a classic American Pilsner that has just enough hops-forwardness to provide flavor nuance worlds beyond macro lager without the bitterness that typically scares off those who drink industrialized light lager or bust.

Another crisp, sessionable beer that can easily convert macro drinkers to craft is Schlafly Kölsch (St. Louis, Missouri), which packs loads of flavor for only 4.8 percent ABV. Or give Firestone Walker Pivo Pils (Paso Robles, California) a try.

The Game Is Long―Get Sessionable

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