Subscriber Exclusive

Everyone is Drinking Hard Seltzer. Here's How You Can Make it at Home.

The most recent flavored malt beverage trend seems to be clear, carbonated, and likely flavored alcoholic seltzer. Is there a way to make it at home or is store-bought the way to go?

John Holl Aug 3, 2018 - 6 min read

Everyone is Drinking Hard Seltzer. Here's How You Can Make it at Home. Primary Image

For the craft beer-minded consumer, picking up a 12-pack of hard seltzer is not necessarily top of mind before heading out to a friend's party. But, once you arrive there, it's hard not to notice that coolers are brimming with flavored, clear, alcoholic water.

Earlier this summer, Christian McMahan, the president of Wachusett Brewing Company in Massachusetts, in an interview with Craft Beer and Brewing's Brewing Industry Guide, talked about why his company moved into the hard-seltzer game with their Nauti Seltzer brand. He said that it's a natural progression that brought us to this point, starting in the 1990s with Zima, MillerCoors's citrus-flavored, crystal-clear malt beverage, which is coming back this summer for a limited time. From there, other beer alternatives came to market (think Smirnoff Ice and Bacardi Breezer), and then cider exploded and faded, and hard soda became the hot new thing. Now it's seltzer.

"It's the hockey stick analogy; it can fall off quickly. So, we don't chase everything," McMahan told the Brewing Industry Guide. "We see what fits for us, and this is a natural place for us to spend some time."

Make & Drink Better Beer

Subscribe today to access all of the premium brewing content available (including this article). With thousands of reviews, our subscribers call it "the perfect beer magazine" and "worth every penny." Your subscription is protected by a 100% money back guarantee.

John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.