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How Breweries Prepared for Hurricane Florence

When a major storm comes ashore, brewers and brewery owners need to prepare for the worst. In the Carolinas, beer professionals have spent the past week preparing for the worst and the eventual aftermath.

John Holl Sep 14, 2018 - 6 min read

How Breweries Prepared for Hurricane Florence Primary Image

Photo Courtesy of Tradition Brewing Company

Anyone who has lived through the experience of riding out a hurricane will tell you that these storms aren’t to be trifled with. Many will also tell you that prepping for the worst in advance can mean the difference between ruin and being able to rebuild quicker. And, of course, personal safety is paramount.

Hurricane Florence is battering the Carolinas, putting more than 10 million people at risk of high winds, coastal surges, and serious flooding. With forecasters predicting this storm to impact the area for at least a week before it made landfall, residents and business owners had the opportunity to plan. Craft Beer & Brewing Magazine® reached out to breweries in advance of Florence making landfall to ask how they prepared for this potentially historic storm.

Alaina Meadows

Graphic Design & Marketing Coordinator, Tradition Brewing Company in Newport News, Virginia
“In preparation for Hurricane Florence, we are encouraging patrons to bring in gallon jugs and let us fill them with filtered water from our tanks at no cost. We’re securing our facilities in preparation for the worst but with hopes for minimal impact. We’re checking on our neighbors and reaching out to our friends at other local breweries to make sure everyone is safe and prepped. Community is a big part of the craft-beer industry, and situations like this highlight that aspect even more. We’re all in it together.”

Shawn Johnson

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John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.

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