“I’ve never seen art repeated,” Peter Bouckaert says in the course of describing the intent behind Purpose Brewing and Cellars. “Whenever you come in, we want you to be surprised by what’s on tap. Maybe you’re going to love it, maybe you’re going to hate it, but that’s okay because art comes in many forms.”
Given Bouckaert’s twenty-one-year tenure as brewmaster at New Belgium Brewing Company and his influence as a vanguard brewer in the craft-beer movement, odds are that customers will find plenty to appreciate among the beers created at Purpose Brewing, a newly opened nanobrewery in Fort Collins, Colorado.
Bouckaert and his wife, Frezi, are partners with husband-and-wife Zach and Laura Wilson in the venture. As Bouckaert transitions from his high-profile role at New Belgium, the country’s fourth largest craft brewer, he is looking forward to rekindling a more direct connection with the brewers’ art. Rather than striving for scale, repeatability, continuous growth, and market penetration, Purpose Brewing is wholly dedicated to the celebration of beauty—and fleeting beauty, at that.