There are plenty of ways to skin a cat (or an apricot, in this case), but the advantage of canned puree is that it’s a known quantity—literally and figuratively. You know the precise weight of fruit being used, and it’s commercially sterilized, so there’s low risk of contamination. I add it directly to the primary fermentor.
One last note: This is a pale ale, not an IPA. The hops should complement the fruit, not overshadow it.
ALL-GRAIN