Following the devastating wild fires that recently ravaged parts of northern California, the area’s largest craft brewer, Sierra Nevada Brewing Co., put out a call to action and offered people a way to donate and help via local charities.
They then went a step farther, taking a page out of other breweries’ playbooks, and decided to brew a beer to help with disaster recovery with 100 percent of the proceeds going to aid those in need. They then offered up the recipe of the beer, Resilience Butte County Proud IPA, to any brewery in the country that was interested in brewing it, with those proceeds also going to help those affected. The Sierra Nevada also reached out to malt, hops, and yeast suppliers to donate ingredients to be used in the beer.
The response was swift and positive, and earlier this week on “Giving Tuesday,” more than 1,000 breweries around the country brewed the beer. Consumers around the country should expect to see it on taps in the next few weeks. The brewery posted a map on its website with the locations.