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Contents
- Creating a Destination
- Expanding Product Offerings
- Restaurant & Food Offerings
- Brewing Efficiently: Automation is the Key
- Working with Your Community
- Selecting the Right Equipment: Balancing Cost, Value, and Support
- Distribution & Canning: Taking Your Brewery Beyond the Taproom
- The Future of Brewing: Smart, Scalable, and Experience-Driven
The craft-beer industry has undergone a fundamental transformation. Today, success requires breweries to be more than beverage producers—they must become destinations, entertainment hubs, and leaders for innovation in the beverage market. To stand out in a competitive market, breweries must diversify revenue streams, optimize operations, and foster strong community ties.
At Deutsche Beverage + Process, we have partnered with breweries of all sizes, providing equipment and insights that help them navigate these evolving challenges.
Courtesy TUPPS Brewery
Creating a Destination
To create a truly memorable experience, today’s successful breweries must build an atmosphere that keeps customers coming back. Taprooms should evolve into experience-driven destinations where people not only enjoy a great pint but also immerse themselves in a space that fosters connection and community. This is easier said than done—creating an experience is both an art and a science, requiring careful planning and a deep understanding of the local community. Every brewery should craft a unique atmosphere that aligns with its brand identity and customer base. Here are some of our customers who have successfully done so in a variety of ways, demonstrating how breweries can go beyond beer to build thriving destinations.
Penguin City Brewing (Youngstown, Ohio), known for its energetic and unique atmosphere, also focuses on creating an experience that attracts locals and tourists alike. Their innovative approach includes hosting regular pop-up events and collaborating with other local businesses, building a sense of camaraderie in their community while also increasing their exposure through strategic partnerships.
Courtesy Vector Brewing
Vector Brewing (Dallas) exemplifies a successful entertainment-driven taproom, offering live music, trivia nights, and outdoor seating to create a welcoming atmosphere for all guests. These attractions appeal to a diverse audience, ranging from craft-beer enthusiasts to families, professionals, and more, enhancing the overall customer experience and fostering community engagement. Proven to drive traffic and increase customer retention, these entertainment options can be adapted to nearly any brewery, helping create a dynamic and inviting space that encourages repeat visits.
Warwick Farm Brewing (Jamison, Pennsylvania) offers a different angle by capitalizing on its picturesque, countryside location. By hosting beer festivals, seasonal events, and partnering with local event organizers, Warwick Farm has turned its venue into a sought-after location for both craft-beer lovers and those looking for a unique setting for events. This partnership approach not only attracts visitors but also builds loyalty and ensures repeat business.
Breweries can also tap into the tourism market, much like Vitamin Sea Brewing (Weymouth, Massachusetts), surrounded by coastal businesses to bring in tourists seeking an authentic New England experience. These regional collaborations help breweries attract out-of-town visitors and diversify their customer base, further enhancing their reputation as more than just places to drink, but as integral parts of the local culture and tourism scene.
In today’s competitive brewing landscape, creating a destination is about more than just great beer; it’s about crafting an experience that draws people in, keeps them coming back, and turns casual customers into loyal brand advocates.
Expanding Product Offerings
As the beverage industry evolves, many breweries are expanding beyond beer, leveraging their existing infrastructure to enter new markets such as spirits, coffee, and other craft beverages. This diversification not only drives revenue but also helps breweries future-proof their businesses by tapping into broader consumer demand.
Courtesy NoFo Brew
Craft Spirits & Brewstilling
NoFo Brew Co. (Cumming, Georgia) was an early adopter in the brewstilling movement, successfully integrating a full-scale spirits-production program within their brewery while continuously expanding to meet growing demand for both their beer and spirits. Their success highlights how breweries can capitalize on their existing customer base to introduce complementary product lines and drive long-term growth. At Deutsche Beverage + Process, we have helped numerous breweries—whether using our brewing equipment or not—successfully incorporate distilling equipment to support their craft-spirits ventures.
Seltzers & RTDs
The demand for seltzers, sodas, and ready-to-drink (RTD) beverages continues to grow, presenting a significant opportunity for breweries and beverage producers to diversify their offerings and reach new customers. Expanding into these categories allows businesses to tap into broader market segments, maximizing their production capabilities and revenue potential.
Courtesy Vitamin Sea Brewing
Many breweries have successfully entered this space. Vitamin Sea introduced seltzers that quickly gained traction, complementing their core lineup and appealing to a wider consumer base. Their ability to scale production efficiently while maintaining quality has contributed to the growing success of their seltzer program. Similarly, Liability Brewing (Greenville, South Carolina) leveraged its existing infrastructure to launch a flavored-seltzer line, meeting the increasing demand for lighter, easy-drinking alternatives.
We’ve worked with numerous breweries and beverage companies to seamlessly integrate seltzer and RTD production, whether through modifications to existing brewing setups or by incorporating specialized infused-beverage systems. Whether you’re looking to expand product lines or establish a dedicated RTD production process, we offer the equipment, technology, and expertise to support a smooth and scalable transition.
At Deutsche Beverage + Process, we provide custom systems and dedicated infused-beverage systems designed to simplify seltzer, soda, and RTD production. Our solutions include fermentation, carbonation, mixing, and inline flavor dosing, ensuring consistency and efficiency at any scale.
Coffee
As the coffee market continues to grow, beverage producers have a unique opportunity to capitalize on the demand for kegged, canned, and RTD cold-brew coffee. With the rise of ready-RTD coffee beverages and the increasing consumer shift toward on-the-go, premium coffee options, breweries are well-positioned to expand into this space by leveraging their existing infrastructure, fermentation vessels, and packaging lines.
Courtesy Vector Brewing
Many breweries have successfully introduced coffee programs to maximize taproom traffic during morning and daytime hours, diversifying their revenue beyond beer. With a brewery’s ability to handle large-scale liquid processing, filtration, and packaging, adding a coffee program is a natural fit—whether for in-house service, keg distribution, or canned RTD sales. Some of our customers that have proven success with this model include Vector Brewing, Red Horn Coffee House and Brewing Co. (Cedar Park, Texas), and Home State Brewing Company (Winter Garden, Florida).
At Deutsche Beverage + Process, we provide proven and specialized steeping and extraction systems designed for efficient, high-yield coffee production.
Restaurant & Food Offerings
Breweries with food programs often see revenue increases of 25 to 50 percent, making food service a powerful tool for growth. Beyond increasing sales, adding a food component can drive longer customer visits, higher ticket averages, and greater brand loyalty, as guests are more likely to return for a complete dining and drinking experience. It also opens the door to expanded operating hours, allowing breweries to capture lunch, dinner, and even brunch crowds.
Courtesy Vitamin Sea Brewing
Breweries approach food service in different ways depending on their space, customer demand, and long-term vision. Some, like Vitamin Sea, offer a simple but effective menu of sandwiches and small bites, keeping the focus on beer while providing convenient food options. Others, like TUPPS Brewery (McKinney, Texas), have invested in a full-scale kitchen operation, allowing them to serve a diverse, high-quality menu that makes their taproom a true food-and-beverage destination. For breweries that want flexibility without the overhead of an in-house kitchen, food trucks remain a popular option, offering rotating menus and collaborative promotions without requiring major infrastructure changes.
Courtesy TUPPS Brewery
Through our connection to our parent company, the Middleby Corporation, we provide breweries with access to industry-leading food service and restaurant equipment, making it easier to integrate food programs, kitchen operations, and taproom dining experiences. Expanding into food service can significantly increase customer engagement, drive higher sales, and establish breweries as full-scale destinations.
With Middleby’s extensive portfolio of commercial-kitchen solutions, breweries can incorporate high-performance, space-efficient cooking equipment to enhance their offerings. TurboChef’s high-speed ovens allow for rapid food preparation, perfect for taprooms with limited kitchen space. Blodgett’s pizza ovens provide a menu option that pairs well with craft beverages, while Pitco’s frying solutions streamline appetizer and snack preparation.
By leveraging Middleby’s world-class food-service technology, breweries can confidently expand into the restaurant and food market with the right equipment, automation, and strategic support, ensuring operational efficiency and an enhanced customer experience.
Brewing Efficiently: Automation is the Key
Efficiency is the backbone of any profitable brewery, and automation has become a critical factor in reducing labor costs, improving precision, and ensuring consistency at scale. Leading breweries are integrating advanced automation to maximize their margins and streamline production.
At TUPPS Brewery, automation has been instrumental in stabilizing fermentation, improving batch consistency, and reducing manual oversight.
“With Deutsche’s temperature automation, we can keep our fermentation exactly where it needs to be, freeing up our brewers to focus on perfecting recipes rather than constantly monitoring tanks,” says Chris, head brewer.
Their proactive approach to automated process control has contributed to a major increase in uptime and consistent product quality while ensuring their brewing schedule stays on track.
Courtesy Penguin City Brewing
Penguin City has also leveraged Deutsche’s automation to improve efficiency, particularly in flow control and knockout precision.
“The automated knockout and flow meters have been a game changer,” says founder and brewer, Richard Bernacki. “We get exact control over our process with minimal manual intervention, which keeps our beer quality high while reducing labor demands.”
In addition, Penguin City benefits from Deutsche’s intuitive system design, making it easier for new hires to learn the equipment.
“With Deutsche’s setup, we can train new hires quickly and keep operations running smoothly,” Bernacki says.
Automation isn’t just about efficiency—it’s about scalability and long-term profitability. Warwick Farm has maintained high efficiency even as they expand production, thanks to their Deutsche-designed brewhouse that lets them scale without compromising quality. By integrating preventive maintenance strategies and automated process controls, they’ve minimized downtime and ensured consistent, repeatable results across every batch.
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At NoFo Brew, automation has been essential to scaling their operations while maintaining the consistency, repeatability, and quality their customers expect. Partnering with Deutsche Beverage + Process and Siemens, NoFo leverages advanced temperature control and process automation to ensure every batch of beer and spirits is produced exactly as intended. “Keeping product consistent is a challenge,” the team members say, emphasizing how Deutsche’s systems provide precise control over fermentation and production processes across multiple locations. With intuitive controls, built-in diagnostics, and remote monitoring capabilities, the team operates more efficiently and confidently—freeing them to focus on crafting exceptional products and delivering a standout hospitality experience.
At Deutsche Beverage + Process, we specialize in cutting-edge automation solutions that help breweries increase efficiency, improve consistency, and scale production with confidence. Our dedicated panel shop at our Charlotte, North Carolina, headquarters designs, manufactures, and programs custom-automation systems, ensuring breweries have the latest technology to streamline their operations.
From automated options to fully integrated brewhouse controls, Deutsche provides tailored solutions to meet the needs and budgets of breweries of all sizes. Our in-house automation team offers comprehensive support, troubleshooting, and customization, giving brewers the control and flexibility they need to optimize every stage of production.
By investing in automation, breweries can reduce labor costs, enhance consistency, and future-proof their operations—and Deutsche is committed to delivering the expertise and technology needed to make that a reality.
Working with Your Community
Passion may spark the inception of a brewery, but strategic decision-making determines whether it will endure. Sustainable breweries establish a clear vision and make early decisions that support long-term expansion.
Penguin City, for instance, did not simply open a brewery—they established themselves as Youngstown, Ohio’s beer brand, deeply embedding their identity within the local culture. Their approach fostered customer loyalty, transforming their beer into a staple of the community. Establishing their brewery as a community hub, they’ve worked hand-in-hand with local leaders to host events that bring people together. Their taproom and versatile event spaces have become a vital part of the local fabric, accommodating community celebrations and events.
For others, planning for scalability from the outset has proven essential. Vitamin Sea designed their business with future growth in mind, ensuring their processes and equipment would support expansion without disruption.
“Even when we were small, we made choices that would allow us to scale without huge disruptions,” says founder Dino Funari.
Similarly, Warwick Farm credits their ability to expand production rapidly to the modular design of their Deutsche brewhouse, which allowed them to increase capacity without a costly system overhaul.
TUPPS Brewery
Selecting the Right Equipment: Balancing Cost, Value, and Support
Choosing brewing equipment is one of the most consequential decisions a brewery will make. Beyond functionality, breweries must weigh factors such as cost, long-term value, and the quality of customer support.
Vitamin Sea found that Deutsche provided the ideal balance between affordability and performance.
“They weren’t the cheapest, but they also weren’t the most expensive. The value they provided made it a no-brainer. We got top-tier quality without overpaying for unnecessary features,” says Funari.
Warwick Farm Brewing
Expansion flexibility is another crucial factor. Warwick Farm appreciated Deutsche’s modular design, which let them scale operations without replacing their entire brewhouse. Similarly, NoFo Brew required a system capable of handling both brewing and distilling, and Deutsche delivered a solution tailored to their dual-production needs.
Beyond equipment, ongoing customer support sets Deutsche apart. Penguin City and Vector both highlight Deutsche’s hands-on approach, emphasizing their commitment to long-term partnerships.
“Other manufacturers treated us like just another order. Deutsche treated us like a long-term partner,” says Penquin City’s Bernacki.
Distribution & Canning: Taking Your Brewery Beyond the Taproom
For modern breweries, success isn’t just about what happens inside the taproom—it’s also about reaching customers beyond your walls. Strategic distribution is essential to expanding market presence, increasing revenue, and building a resilient brand that thrives across multiple channels. Whether it’s stocking shelves in local retailers, filling tap lines across the region, or establishing a strong presence in to-go sales, breweries that embrace distribution are better positioned to scale sustainably.
At Deutsche Beverage + Process, we’ve seen firsthand how strong distribution strategies can transform a brewery’s growth trajectory. Magnify Brewing (Fairfield, New Jersey), for example, has grown to more than 500 distribution accounts across New Jersey—a testament to the power of combining innovative brewing with strategic off-site sales. Likewise, TUPPS Brewery’s investment in a high-capacity, automated production facility has enabled them to meet growing demand not only on site, but also through widespread distribution, delivering high-quality beer to more consumers throughout the Dallas-Fort Worth area and beyond.
To support breweries in maximizing their distribution potential, we work closely with fellow Middleby brand Wild Goose Filling, a leader in canning, bottling, and packaging solutions across the world. Wild Goose’s precision-engineered systems are designed to maintain product quality, ensure fill consistency, and streamline packaging for breweries of all sizes—whether you’re launching your first canned product or ramping up a full-scale production line.
Courtesy Vector Brewing
One of the key advantages for breweries such as Vector Brewing has been the ability to work seamlessly with both Deutsche Beverage + Process and Wild Goose Filling.
“It was great knowing that both brands were under the Middleby umbrella,” says owner Craig Bradley.
With both brands collaborating in tandem, Vector Brewing benefited from a cohesive, supportive partnership that enabled them to overcome challenges and scale their operations efficiently. The combined strength of the two brands helped Vector achieve their production goals without the typical growing pains experienced by many small businesses.
From flexible tabletop systems to high-speed, fully integrated canning lines, Wild Goose Filling provides solutions that grow with your business. And with Deutsche and Wild Goose under one umbrella, breweries benefit from a fully connected approach to production and packaging—helping you move seamlessly from brewing to distribution, all with equipment and service you can trust.
Whether you’re looking to expand off-site sales, improve your packaging efficiency, or future-proof your operation with scalable canning solutions, our combined expertise ensures you’re ready to meet consumer demand—wherever your beer goes.
The Future of Brewing: Smart, Scalable, and Experience-Driven
Success in the modern brewing landscape demands more than great beer. The breweries that thrive are those that innovate, streamline operations, and create unforgettable experiences for their customers.
At Deutsche Beverage + Process, we help breweries achieve these goals with tailored equipment solutions designed for efficiency, scalability, and profitability. Looking to take your brewery to the next level? Contact us today to see how we can help.
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