Unlocking New Possibilities: Diversifying Your Taproom with ABS Commercial

In the ever-evolving craft-beer industry, keeping a taproom engaging and diverse is essential for attracting a wide range of customers. To stay ahead of industry trends and meet evolving consumer preferences, breweries often turn to long-standing industry partners they know they can trust who can offer innovative solutions and extensive support. ABS Commercial stands out as a key player in this arena, providing cutting-edge brewing equipment and invaluable guidance to help breweries enhance their offerings.

The Benefits of Taproom Diversification

Keeping your taproom diverse and fresh offers several benefits:

• Expanded product line: By introducing new beverage options, such as cider, kombucha, or seltzer, you can attract different customer segments and keep your regulars coming back for more.
• Increased revenue: By offering a wider variety of products, you can reach new target markets and attract a wider audience to your taproom, increasing sales per customer and boosting overall profitability.
• Market differentiation: By offering a diverse beverage menu, you set your taproom apart from others, offering a unique experience that can draw in more visitors.
• Enhanced customer loyalty: By maintaining consistency in the quality of your products and catering to different tastes, you can foster stronger customer loyalty and encourage repeat visits.

Unlocking New Possibilities

Potosi Brewing, a historic brewery located in Wisconsin, faced a common challenge: how to experiment with new beers and beverages without committing to full-scale production. Their solution came in the form of ABS Commercial’s 3-barrel pilot system.

“We wanted to develop new brands and styles, but our old setup was literally a homebrew system,” Jonathan Gentry, head brewer at Potosi Brewing says. “It was incredibly difficult to brew five gallons and then scale it up to 40 barrels. There’s a significant cost difference between a small batch and full-scale production, so having a reliable pilot system to refine our recipes was essential.”

This new setup bridged the gap between small test batches and full-scale production, enabling Potosi to test and refine recipes on a smaller scale, minimizing risk while maximizing creativity.

“We were looking for a way to experiment with new recipes and styles without overcommitting resources on our 40-barrel production system,” says Jonathan. “ABS Commercial’s 3-barrel pilot system gave us the flexibility we needed. Their team guided us through the setup and offered valuable insights into optimizing our process.”

Reintroducing Old Favorites and Expanding Product Line

Working with ABS Commercial has allowed Potosi Brewing to reintroduce beloved classics such as their imperial West Coast IPA, Hopsmith. “The pilot system allowed us to tweak the recipe and gauge customer interest before going full-scale,” Jonathan says. “The result was a hit with our customers, who were thrilled to see an old favorite return to the taps.”

The pilot system has also facilitated the development of new brands, such as Varsity, a Name, Image, Likeness (NIL) beer supporting the University of Wisconsin. “Varsity was the first beer we developed on the pilot system, and it’s been dominating the market,” Jonathan says. “It’s a perfect example of how we’ve been able to take a concept from small-scale testing to full-scale production successfully.”

Moreover, ABS Commercial’s support has been instrumental in expanding Potosi’s beverage range beyond traditional beer. The brewery has successfully introduced meads and ciders, broadening their appeal to a wider audience. The flexible and efficient pilot system has made all of this possible. “ABS Commercial helped us navigate the challenges of producing these new beverages, ensuring that we maintained the same level of quality that our customers expect,” Jonathan says.

The result of Potosi’s pilot system is a taproom that offers something for everyone. By leveraging ABS Commercial’s equipment and expertise, Potosi Brewing has been able to curate a diverse menu that keeps customers coming back for more. “We’ve seen a significant increase in customer satisfaction since we started our pilot program. The variety of drinks we can now offer has broadened our appeal,” Jonathan says.

Streamlining Production

Efficiency is key in a bustling brewery, and ABS Commercial’s pilot system has streamlined Potosi Brewing’s production process, fitting seamlessly among its existing equipment. “The pilot system allows us to scale up from 3-barrel batches to our larger system seamlessly,” Jonathan says. “This scalability has reduced our production costs and ensured consistency across our offerings.”

ABS Commercial’s expertise doesn’t stop at equipment. Our team has provided ongoing support, helping Potosi Brewing optimize its brewing techniques and troubleshoot any issues. “Their customer service is top-notch. Whenever we have a question or need advice, ABS Commercial is there to help,” Jonathan says.

Jonathan also highlights the exceptional customer service that ABS Commercial provides. “When we needed to make modifications for whirlpool additions, ABS was right there, sending us the parts we needed without delay. Their commitment to our success has been incredible,” he says. “Even two years down the road, if we needed something, I know it would be the same level of service we received at the beginning.”

A Partnership Built on Trust and Expertise

Potosi Brewing’s success in diversifying its taproom offerings is a testament to the value of partnering with ABS Commercial. Our expertise in creating customizable solutions has empowered Potosi Brewing to push boundaries and expand its offerings with confidence. “Working with ABS Commercial has been great. We clicked so well with the team, and they genuinely care about our success. We’re just so happy with everything,” Jonathan says.

For breweries considering a similar move, Jonathan’s advice is clear: “If you think your brewery needs a pilot system to diversify your portfolio, don’t think twice. Just pull the trigger. It’s worth the investment.”

The ABS Commercial Advantage

For breweries aiming to diversify their taproom offerings, partnering with ABS Commercial provides a strategic advantage. Our 11 years of industry expertise, customizable solutions, and consultative approach are designed to help you innovate and expand your product offerings with confidence.

At ABS Commercial, we recognize that every brewery has unique needs and goals. Our consultative approach ensures that we understand your specific requirements and offer tailored solutions that fit your needs. Whether you’re looking to enhance your existing setup or explore new product lines, our team of experts provides personalized support throughout the entire process.

From initial consultation and equipment selection to installation and ongoing maintenance, ABS Commercial offers comprehensive support. Our goal is to offer the right tools and expertise to help you diversify your offerings, attract new customers, and drive revenue growth, ensuring your taproom thrives in a competitive market.

Ready to start? Contact our experienced consultants today.