“Albert Einstein was the most curious person ever,” declares Adam Beauchamp, cofounder and brewmaster at Creature Comforts Brewing Co. in Athens, Georgia. “Einstein didn’t let the confines of traditional knowledge constrain his thinking,” he explains, giving a nod to the “no-boundaries approach” to beers that he and his business partners have adopted at the brewery.
“We’re just really inspired by passionate, curious, innovative people,” says Beauchamp of himself and his cofounders David Stein (head brewer), and Chris Herron (CEO). “We have individual inspirations, but our common thread is curiosity. People who are fiercely curious seem to have this energy and zeal in all of their pursuits.”
For the crew at Creature Comforts, that pursuit is envelope-pushing, world-class, award-winning craft beer. They launched Creature Comforts in the spring of 2014 after Stein had hatched the brand underground, so to speak, in the Decatur neighborhood of Atlanta. “Dave was homebrewing and offering samples of the homebrew at bars that would feature his brews as specialty kegs,” says Beauchamp. “For each beer, his friend Julian Bozeman would draw these strange, psychedelic, interesting creatures. It was intriguing for people; he developed this cult following.”