Craft beer has seen some pretty interesting—if not outright peculiar—trends over the past few years, am I right? Creativity abounds in this industry, and while not every new idea blows up into a full-on trend (some just blow up), you have to give the brewers points for imagination. One of my favorite emerging beer styles combines two key times of the day: breakfast and BEER:30.
Who doesn’t remember waking up on Saturday mornings, parking a big pillow in front of the tube, and settling in for a round of Saturday morning cartoons? And if you’re anything like my brother and me, we had one Saturday morning staple: an overflowing bowl of cereal with milk sloshing over the sides (sorry, Mom!)—perfect for hopping us up on sugar before the Saturday chore list was handed out.
I think it’s only natural that the craft-brew industry harkens back to those mornings in front of the big box TV, bringing back some memories of yore. Now that we are a few years (ahem) older, we’ve moved on to more adult varieties of consumable liquids, but that doesn’t mean we can’t enjoy a nice helping of cereal now and then, especially if it’s of the fermented variety. Cereal beers are a cheeky take on these memories, and here I showcase some brewers who make them.