Subscriber Exclusive

Cereal: Not Just for Mornings

Here are five brewers who have incorporated the most important meal of the day with the most important drink of the day.

Libby Murphy Jun 2, 2016 - 5 min read

Cereal: Not Just for Mornings Primary Image

Craft beer has seen some pretty interesting—if not outright peculiar—trends over the past few years, am I right? Creativity abounds in this industry, and while not every new idea blows up into a full-on trend (some just blow up), you have to give the brewers points for imagination. One of my favorite emerging beer styles combines two key times of the day: breakfast and BEER:30.

Who doesn’t remember waking up on Saturday mornings, parking a big pillow in front of the tube, and settling in for a round of Saturday morning cartoons? And if you’re anything like my brother and me, we had one Saturday morning staple: an overflowing bowl of cereal with milk sloshing over the sides (sorry, Mom!)—perfect for hopping us up on sugar before the Saturday chore list was handed out.

I think it’s only natural that the craft-brew industry harkens back to those mornings in front of the big box TV, bringing back some memories of yore. Now that we are a few years (ahem) older, we’ve moved on to more adult varieties of consumable liquids, but that doesn’t mean we can’t enjoy a nice helping of cereal now and then, especially if it’s of the fermented variety. Cereal beers are a cheeky take on these memories, and here I showcase some brewers who make them.

Black Bottle Brewery (Fort Collins, Colorado)

Make & Drink Better Beer

Subscribe today to access all of the premium brewing content available (including this article). With thousands of reviews, our subscribers call it "the perfect beer magazine" and "worth every penny." Your subscription is protected by a 100% money back guarantee.