Podcast Episode 287: Revolution’s Doug Veliky Predicts the Future of Craft Beer

The former CFO and current CMO of Chicago’s Revolution Brewing offers a glimpse into what’s in store for craft beer in 2023 and beyond.

Jamie Bogner Jan 21, 2023 - 5 min read

Podcast Episode 287: Revolution’s Doug Veliky Predicts the Future of Craft Beer Primary Image

Subscribe to the Craft Beer & Brewing Podcast:

You may be more familiar with Doug Veliky through his BeerAficionado social presence, but through his Beercrunchers.com blog and his work as chief financial officer, chief strategy officer, and now chief marketing officer for Chicago’s Revolution Brewing, he’s gained a reputation for smart, strategic, and data-driven takes on what’s happening and what will happen in craft beer’s near term.

In this episode, Doug walks us through the current craft beer landscape, offering thoughts on everything from New Belgium’s reformulation of Fat Tire, their success with imperial IPA, the rise of retro lagers, the slow-growth nature of fruited sour beer, the plateau of session IPA, the promise of cold IPA, building and extending brand families, the uptick in churn within this increasingly hospitality-driven industry, and the opportunities presented by the dynamic year ahead.

This episode is brought to you by:

G&D Chillers
For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country. They are proud of the cool partnerships they’ve built – offering 24/7 service and support. G&D builds with non-proprietary parts, expert craftsmanship and constant innovation! G&D’s in-house Engineering crew have been piping breweries, wineries, and distilleries for over 30 years. They offer FREE piping design and consultation with the sale of every chiller they build. Reach out for a quote today at gdchillers.com or call to discuss your next project.

BSG horizontal Primary logo EC3400 12284B 200px
Brought to you by BSG, distributors of TNS Hop Oils. Looking for a way to save on freight, reduce waste, all while improving beer quality? Then change your brewing game with TNS Hop Oils. Visit BSGCraftbrewing.com to learn how TNS Hop Oils can make your beer (and your margins) better.

What is AccuBrew? It is an analytical tool designed to collect and compare the information you need to refine your fermentation process by tracking your sugar conversion, clarity, and temperature in every batch. But why do you NEED AccuBrew? AccuBrew is more than a glorified speedometer. AccuBrew is an ever evolving tool tailored to you, your process, and your business. Save time, protect your schedule, and detect problems before they happen. Quality, consistency, and confidence. That’s what [AccuBrew] (https://accubrew.io) delivers.

ProBrew Logo 200px
At ProBrew, they believe that your brewery deserves equipment as unique as the drinks that you craft. That is why their solutions are specifically designed to help you brew YOUR beer, not someone else’s. From brewing to fermenting to carbonating and can filling, ProBrew’s customizable equipment empowers breweries to expand operations at their own pace. For more information, visit www.probrew.com or email [email protected] to learn exactly how they can take your operations to the next level. ProBrew, brew YOUR beer.

Old Orchard logo 200px
Scheduling freight carriers should be the last thing on a brewer's mind, so why not trust the experts to handle freight for your ingredients? Old Orchard has partnered with a leading logistics firm in the craft beverage industry to transport your flavored craft concentrate blends. When you order two pails or more from Old Orchard, you qualify for freight quotes. To get started, head over to oldorchard.com/brewer.

From the rotatable pick-up tube on Rogue Brewing's pilot brewhouse to the integrated hopbacks on Sierra Nevada's twin prototyping brewhouses, Ss Brewtech has taken technology they invented working with world-renowned industry veterans and made them available to every craft brewer. To learn more about Ss Brewtech's innovation list, head over to SsBrewtech.com.

Have you heard of Christian Hansen? They are the fermentation experts with over 100 years experience in dairy and wine. They are now bringing that knowledge of microbes to brewers with their SmartBev range of frozen liquid yeast and freeze-dried bacteria. This portfolio allows for consistent performance at the brewery and produces a range of high quality brews. Reimagine what your beer can be. Go to Chr-Hansen.com to learn more on the SmartBev line of products.

Jamie Bogner is the Cofounder and Editorial Director of Craft Beer & Brewing Magazine®. Email him at [email protected].