Podcast Episode 9: Melvin Brewing Sales Director Ted Whitney Joins John Holl

Ted and John talk about how to make a genuine connection with consumers, the three most dangerous words for a brewery, and that one time he accidentally slept in the wrong house during a beer festival.

John Holl Nov 24, 2017 - 1 min read

Podcast Episode 9: Melvin Brewing Sales Director Ted Whitney Joins John Holl Primary Image

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Ted Whitney the sales director for Melvin Brewing Company joins senior editor John Holl to talk about how breweries can make a genuine connection with consumers, the three most dangerous words for a brewery, and that one time he accidentally slept in the wrong house during a beer festival. The two talked during the 2017 Great American Beer Festival, and get into the importance of local, and independent when it comes to small breweries.

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John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.

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