Tap into More Buying Power. Choose Glass.

Think of a beer brand. What do you envision? Odds are it probably comes in a can. Regardless whether the brand’s packaging has bold graphics and a clean, modern design or is a skinnier package, one thing is certain—the beer is housed in a sea of sameness with other brands competing for space on the shelf and in the fridge.

So, where do you look when what was once novel has now become the norm? The answer is glass. While classic as a solution, glass is pushing packaging further than ever before—and it does so by offering any brand the chance to shift its story and create a more meaningful connection with consumers. Here are five key components that make glass a standout—whether on the shelf, on the bar, or in the minds of consumers.

Glass challenges convention.

When it comes to design expressions, glass does what cans can’t. Instead of a few traditional models, glass offers endless design possibilities and iterations, transforming what’s possible. For instance, O-I’s Slim Stubby is innovative and sustainable so your beer can stand out from shelf to sip.

Brands can use this to their advantage because glass stands out on shelves, sparking emotional connections with consumers much more quickly. From shape, size, and color to embossing, glass is proven to create more of an emotional connection to set a brand apart.

Glass increases brand revenue.

A recent Numerator study, commissioned by O-I, indicates that consumers who favor glass are proven to make the register ring more frequently. In fact, consumers who buy glass and cans shop and buy two times more than those who shop for cans only.

Glass elevates consumer perception.

Glass is perceived as a premium option. Most shoppers refer to it as a more refreshing and fancier option, which is one reason that, across all shopper segments, there is significant interest in branded glass bottle options. In fact, almost a third of can- or plastic-only shoppers say that they would be interested in buying glass if their preferred brand offered it.

Glass champions sustainability.

Made with 4 simple ingredients—recycled glass, sand, limestone, and soda ash—glass is clearly the sustainable choice for packaging. And because it is infinitely recyclable (with no loss of quality), bottles that are recycled can go from the recycling bin to the shelf in as few as 30 days. Brands that want to make a sustainable statement do it by making the move to glass.

Glass enhances the experience.

When it comes to taste, glass does what cans can’t. It is odorless and flavorless. It is made with pure and natural ingredients. And it is virtually inert—meaning that it will not interact with the beer it protects. When it comes to keeping a beer’s flavor integrity, there is no comparison.

The difference (and demand) is clear.

If you are looking to elevate your brand’s perception and drive incremental sales in the process, the choice is clear—the choice is glass. Reach out today!